Kenneth Ho

In modern human society, food has transcended its primal role as a mere energy source to become a primary medium for life enjoyment. This pursuit often culminates in a search for culinary perfection, a state typically defined by the intricate balance of flavor. When we eat or drink, we rarely seek a single dominant sensation; […]

Today, let’s talk about something that is always just around the corner, yet we rarely stop to notice the nuances. We see aisles of commercial beer in every convenience store and supermarket. From a marketing perspective, they are often lumped together under the simple label of “Beer”, or perhaps categorized by color: “White,” “Golden,” or

Thank you for the invitation to speak at CBCE 2026 in Shanghai regarding Brand Growth early this week.  There’s a rapid growth in China’s craft beer scene featuring sweet ciders, meads & fruited beers, however the market had an issue of lacking of differentiation. The topic advocates a back to basics strategy, focusing on defining