Thank you for the invitation to speak at CBCE 2026 in Shanghai regarding Brand Growth early this week.  There’s a rapid growth in China’s craft beer scene featuring sweet ciders, meads & fruited beers, however the market had an issue of lacking of differentiation. The topic advocates a back to basics strategy, focusing on defining […]

Barrel-aged beers are celebrated today for their complex harmony of wood, spirit, and base brew. However, barrels weren’t always a choice of flavor, they were originally a matter of necessity. In early Europe, wooden casks were simply more durable and portable than pottery for storage and transport. While brewers in Belgium and England eventually recognized

Today is St. Patrick’s Day, a global celebration marked by vibrant displays of green, traditional Irish cuisine, and a deep appreciation for Irish brewing. For the Irish, this festive occasion is a cherished opportunity to indulge in their rich liquid heritage. Interestingly, because the holiday falls during Lent, a period when many Irish Catholics would