Today, let’s talk about something that is always just around the corner, yet we rarely stop to notice the nuances. We see aisles of commercial beer in every convenience store and supermarket. From a marketing perspective, they are often lumped together under the simple label of “Beer”, or perhaps categorized by color: “White,” “Golden,” or […]

Thank you for the invitation to speak at CBCE 2026 in Shanghai regarding Brand Growth early this week.  There’s a rapid growth in China’s craft beer scene featuring sweet ciders, meads & fruited beers, however the market had an issue of lacking of differentiation. The topic advocates a back to basics strategy, focusing on defining

Barrel-aged beers are celebrated today for their complex harmony of wood, spirit, and base brew. However, barrels weren’t always a choice of flavor, they were originally a matter of necessity. In early Europe, wooden casks were simply more durable and portable than pottery for storage and transport. While brewers in Belgium and England eventually recognized